Privacy Policy | How We Use Your Data
This Privacy Notice aims to inform you about how we collect and process your personal data when you use the website or app to which this Privacy Notice is linked.
This Privacy Notice applies to any personal data you provide when you create an account, make a purchase, or otherwise interact with us. We want you to understand who we are, how you can contact us, the kinds of personal data we process, how we use it, with whom we share it, how long we keep it, and your choices and rights.
Please read this Privacy Notice together with any other privacy notices we may provide when we collect or process your personal data, so you are fully informed about how and why we are using your data. In particular, please also review our Cookie Policy.
This Privacy Notice covers these topics:
- Important information
- Who we are
- How to contact us
- The personal data we collect and use
- Who we share your personal data with
- How long your personal data will be retained
- Transfer of your personal data across borders
- Your control over your information
- Keeping your data secure
- How to make a complaint
- Changes to this Privacy Notice
Who We Are
We are clarkstrend.com and affiliated companies, hereafter referred to as “Clarks,” “we,” “us,” or “our.” When we say “Clarks” in this Notice, we mean all relevant subsidiaries and affiliates that participate in the data-processing activities described herein.
For the purposes of this Notice, Clarks is the data controller of your personal information collected via our website or app interactions.
Introduction & Scope
We are committed to respecting your privacy and complying with applicable data protection laws in the jurisdictions where we operate. This Privacy Notice is intended to be global in scope and to satisfy the requirements of relevant privacy laws. At present, this Notice is addressed principally to users in the UK and Europe.
If you are a resident of other territories, you may wish to consult the version of our privacy policy specific to your region, now hosted at clarkstrend.com.
This Policy applies to:
- Your in-store interactions with Clarks (at stores owned or controlled by Clarks, excluding third-party licensees or franchises)
- Your online interactions with websites owned or controlled by Clarks.
Legal Basis for Processing
Depending on the context and purpose, we rely on different legal bases to process your data, including:
- Your consent
- Performance of a contract
- Our legitimate interests
The kinds of personal data we generally process may include (depending on the case):
- Identity data (e.g. name, language preference)
- Contact data
- Payment and transactional data
- Connection, device, and browsing data
- Preference or profile data
When you provide data to access a particular service or feature, some fields may be mandatory. Choosing not to supply such data may mean you cannot use that particular service or feature.
What Personal Data We Collect and Why
| Category of Data | Purpose of Collection / Processing |
|---|---|
| Contact Information | To register you, manage your account, deliver goods, manage returns, correspond with you, and provide customer support |
| Transactional & Order Data | To fulfil your orders, handle payments, invoicing, returns, refunds, and maintain records |
| Payment Information | To verify your payment, process transactions, comply with payment providers’ requirements |
| Connection, Device & Browsing Data | To optimize and personalize your experience, perform analytics, detect fraud, and improve our services |
| Social / Third-Party Data | If you use social login or link a third-party account, to receive relevant information (with your consent) |
| Optional Voluntary Data | To respond to requests, surveys, feedback, or additional optional services you opt into |
If data is collected from third parties (e.g. social platforms, fraud prevention sources), we will only use it where lawful and compatible with the purposes described.
We also take special care if we process data concerning minors. Users must generally be over 16 to register. If we become aware of data from minors without consent, we will disable the account and seek its removal.
Data Retention
We retain personal data only for as long as necessary to provide you requested services or meet legal, tax, or regulatory obligations.
Some guiding criteria for retention include:
- Purpose of collection
- Legal and regulatory obligations
- Your ongoing relationship with us
- Any requests made by you (e.g. deletion)
Examples:
- Data linked to your account may be kept for up to 2 years following last interaction
- Transaction records may be stored for up to 10 years
When data is no longer needed, we will delete or anonymize it securely.
Direct Marketing
From time to time, you may receive offers, promotions, or marketing communications about products or services we think you may be interested in, by channels you have consented to (email, push notifications, etc.). You can opt out, unsubscribe, or withdraw consent at any time, free of charge, through the mechanisms provided in each communication or via our privacy tools.
Data Sharing & Third Parties
Within the scope of the purposes described, we may share your personal data with:
- Other Clarks Group companies
- Payment service providers, logistics and delivery partners
- Marketing services and advertising partners
- Customer service and support providers
- IT, data analytics, and technical providers
- Legal, accounting, or professional advisors
- Fraud prevention and credit reference agencies
If any relevant business is sold, merged, or reorganized, your personal data may be transferred to the new entity so that we may continue services, subject to legal constraints and your rights.
We will not disclose your personal data to third parties for their own independent use, except where permitted or required by law.
International Transfers
To operate globally, we may transfer or process your personal data in jurisdictions outside the UK or EEA. If transferred to countries lacking adequacy status, we will ensure appropriate safeguards (e.g. standard contractual clauses or equivalent mechanisms) are in place to protect your rights.
Links to Third-Party Sites
Our site may include links to external websites and resources not controlled by Clarks (now clarkstrend.com). We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies where applicable.
Your Rights
Depending on your jurisdiction (e.g. UK, EU), you may have the following rights:
- Access: Request information about personal data we hold
- Portability: Get data in a machine-readable format
- Rectification: Correct inaccurate or incomplete data
- Erasure: Request deletion (subject to limitations)
- Restriction: Limit or suspend processing in certain cases
- Withdraw Consent: At any time, for consent-based processing
- Object to Processing: Particularly where processing is based on legitimate interest
When you exercise a right, we will verify your identity before proceeding. For some requests, we may need to retain certain data (e.g. to complete open transactions or comply with legal obligations).
We strive to respond to requests within 30 days. If we need more time, we will inform you accordingly.
How to Contact Us
If you have any questions, requests, or feedback about this Privacy Policy or our data practices, you may use the privacy tools provided at clarkstrend.com to exercise your rights or submit inquiries.
Complaints
If you believe we have not handled your personal data properly, you may file a complaint with your jurisdiction’s relevant supervisory authority. For example, in the UK, that would be the Information Commissioner’s Office. In other EU countries, each has its own data protection authority.
Keeping Your Data Secure
We take data security seriously. We implement administrative, technical, and organizational safeguards to protect your personal data from unauthorized or unlawful access, loss, alteration, or disclosure.
We limit access to your data only to those who need it to perform their role, and require our processors to operate under confidentiality obligations. We also have procedures to detect, report, and manage data breaches as legally required.
Updates to This Privacy Notice
We may update this Privacy Notice from time to time. Any material changes will be published on clarkstrend.com, and where appropriate, we may notify you. Please revisit this Policy periodically to stay informed of updates.